01AI Super ZoomMagic7 Pro
HONOR / CREATOR-LED UGC
TURN PRODUCT FEATURES INTO CONTENT PEOPLE WATCH.
A creator program built for TikTok and Instagram.
HONOR VIDEO LIBRARY
WATCH THE WORK.
02Nature ColorTravel creative
03One PhotoTravel photography
04City DetailHONOR 400
05Burst ModeMagic7 Pro
06Summer PortraitAI portrait mode
07AI TravelMagic7 Pro
08AI CameraFeature creative
09Product ASMRMagic6 Pro
52.7MInstagram and TikTok
views combined
views combined
120Videos plus
photo assets
photo assets
382K → 516KTikTok follower
growth
growth
THE CAMPAIGN
SHOW THE CAMERA
THROUGH THE WORK IT CREATES.
HONOR creates AI phones, PCs, tablets and wearables for a global audience. For this campaign, the brand wanted people to see what its new phone camera could create instead of hearing another technical explanation.
Oubo brought together photographers, travel creators and imaging professionals around the world. We turned camera features into creative challenges, then used their finished work to demonstrate image quality, color and shooting capabilities.
What Oubo delivered
Oubo developed the creator concepts, matched phone features with the right visual scenarios, guided production and delivered platform-native vertical videos with supporting photography.
The first work focused on nature and travel. We used comments, audience suggestions and performance to expand the campaign into city exploration and street photography. Twenty creators produced 120 videos, plus photo assets for HONOR's social channels.